The Future of Sign Based Marketing, Today

In this article you will learn:

Do you want to brand your business as “forward-thinking” and utilize the marketing technology of tomorrow today? You can! Quick Response (QR) codes are slated to become the next big thing in marketing, advertising and social networking.

What are QR codes?

In a nutshell, QR codes are graphic barcodes that any smartphone can scan. Once scanned, the code takes you to a website. You can create a QR code for your business website, a video you’ve posted on YouTube, or an article you’ve written. The possibilities are endless.  To read more about how QR codes work, click here.

How can I use them to market my business?

The newest way to use QR codes is on signs. You already need a custom sign for your business; why not throw a QR code on it and instantly direct customers to an online location? They don’t take up much space and they will immediately brand you as a modern, tech savvy business.

And because QR codes are currently a novelty just beginning to push into the mainstream, people will utilize them. They’re only going to grow. They’re already huge in Japan, where they’re on movie posters, menus, business cards and signs.

How can I use them on my sign?

Hold on to your hat. QR codes can do a whole lot more than direct customers to your regular website. Check out these exclusive ways you can incorporate one on your custom sign:

  • Real estate agents are already using QR codes on their signs. While you can only put so much info on your real estate sign, a QR code can direct readers to pictures of the house or even a virtual tour.
  • You might have business signs off-site. If you have signs advertising your shop elsewhere, a QR code can send people to a map with driving directions.
  • Put a QR code on your sign that automatically brings customers to your Twitter feed so they can follow you.
  • A QR code on your restaurant sign can take customers to Open Table so they can make reservations easily.
  • Put a QR code on your sign that takes customers to the page where they can “check-in” to your business on Facebook or Foursquare.
  • Use a QR code to send people to your Yelp page so they can offer reviews.
  • You can make the code link to a coupon.
  • Use a QR code to direct customers to a list of upcoming events at your establishment.
  • You can use QR codes to make your customers feel “exclusive.” You might have a sign with a picture of your best selling product and a QR code underneath it – and nothing else. The code could then direct customers to more info about the product, or a coupon.
  • Airport signs with QR codes and send people to a site with flight updates.
  • Signs at museums and in visitor centers can use QR codes to send people on self-guided tours from their phone.
  • Put a QR code on car graphics to send people to your personal website, a video or your business info.

Are those enough ideas for you?

How can I go about using those ideas?

When you order a sign from The Sign Chef, we’ll create and design your custom QR code absolutely free. All you have to do is point it to the correct site. We’ll even help you determine the proper size for a QR code on your sign.

A few other things to consider

A lot of people still don’t know what QR codes are. If business isn’t technology based, a lot of your customers probably aren’t familiar with them just yet. Provide instructions for use, even something as simple as, “point and click your smartphone.”

Remember that you can update the webpage your QR code points to whenever you want. If it points to daily specials, you can update that one page every day – this means that one code can be used for a long time, or over and over.

As a business utilizing this new technology before competitors catch on, you have an edge. And if you have any questions, please contact our sign specialists. Then sit back, let us do the work and watch as your business thrives!

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