The Basics of Banner Design

You are getting ready to create a custom banner, but you’re not a graphic designer. You might be a little bit concerned that your banner won’t look professional. TheSignChef to the rescue! After 25 years in the business, we’re experts in banner design. And we’re happy to share all our knowledge with you!

Do you want to take a stab at it? Or would you rather have an expert take care of your banner design?

At TheSignChef, you can do it either way! We offer THREE separate online tools you can use for FREE. And each tool allows you to design your banner a different way:

LiveDesign lets you create your banner design with one of our in-house graphic designers. First, you make an appointment with a designer. When you launch the program at the time of your appointment, you are automatically connected with either Matthew or Nicole, our expert graphic designers.

They will begin your banner design from scratch and as they do, you will see what they’re doing on your screen. You can even give them real-time feedback so you’re sure to get the banner design you want! 

SignMagic is a program that you use by yourself create your banner design online. Simply launch the program and begin designing. The intuitive program lets you choose the background color, fonts, letter colors, graphics and more for your banner.

Use your imagination to create your banner design! It’s super easy to use and when you’re done, simply follow the instructions to upload your banner design to us and we’ll begin creating it! 

OrderExpress is the fastest, simplest way to make your banner design online. If you already have your entire banner completely designed, just upload it and we’ll get to work building it.

Or if you have part of your banner design, you’ll begin by uploading that (let’s say it’s your business logo). Then, simply select a few options and type in any specific instructions you have (such as the text you want, white text on blue background and text at bottom) and we’ll create your banner design based on those specifications. Once we’ve come up with a great banner design, we’ll email you the proof. If it’s not quite what you imagined, we’ll redo it until it is!

If you’ve decided to create a banner design by yourself…

…Way to go! We promise it’s easier than it sounds. In fact, here are the key banner design secrets that our graphic designers use in banner design. With these tricks, your banner will look professional!

Color contrast: Your message will stand out better if the text and background of your banner are in highly contrasting colors.

Letter size: When you create a banner design, the size of your letters should be determined before the size of your banner is. Using simple information, such as the distance from which you’d like your message to be visible, you can calculate the appropriate size for your letters with our letter sizing calculator.

Graphics: It’s a fact that if create a banner design with at least one graphic, more people will read it.

Optical center: When you create a banner design, you don’t want your text and graphic to be in the exact center of the banner. Instead, you want your message to be in the optical center of your banner, which is four percent higher than the actual center. It may not sound like much of a difference, but banners and signs that don’t place elements in the optical center look extremely awkward and odd.

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