Strategies For Reaching Global Markets – Exporting

With increase in technology, companies today must be more willing to evolve than ever before. Although business is evolving much faster than much of the government and private sectors, today’s businesses have to stay ahead of the curve by being knowledgeable about changes in technology as well as continuing to find new ways to be competitive and meet customer demands. Often, this involves learning to compete on a global level, and exporting is often one of the ways that many of today’s corporations and small businesses can increase profits while boosting the local economy.

Unlike offshore outsourcing, exporting is a way of increasing revenues while still creating local jobs. In the US, the Department of Commerce has created local Export Assistance Centers in nearly every state that can help many small businesses export their products and become more competitive. With over 85 percent of US businesses being small to medium sized businesses, these kinds of businesses often do not have the resources, technology, or know how to implement exporting strategies, and these centers help teach these kinds of skills to small business owners and allow for increased technology among today’s smaller organizations.

While the majority of US export in all states continue to be primarily to Canada and Mexico as a result of the North American Free Trade Agreement, exports to other countries are continuing to increase as well, with emerging markets centered around parts of Europe, Australia, and even some sectors of the Middle East. In contrast, imports from Southeast Asia continue to rapidly increase, fueling greater demand for more US exports in an effort to further boost the economy. Between 1994 and 2004, it was estimated that small to medium sized businesses accounted for nearly 98 percent of all US exports, and it is expected that within the next five to ten years, these kinds of exports will increase substantially through the result of greater technology and educational efforts.

Many of these EACs are essential to promoting this kind of much-needed growth in the export sector. Many small business owners continue to be reluctant to engage in any kind of foreign trade, and the fact that these EACs often deal directly with foreign customs offices and can match buyers with sellers as well as provide needed documentation greatly eases the burden for many of these organizations. Other helpful organizations that can help small businesses get started in exporting are export trading companies, which specialize in mediation and assuring that US companies get paid for their exports. Often, these kinds of companies will also provide a great deal of training and education about exporting as well.

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