Sales Tip: Dressing For Marketing Success For the modern sales industry

It’s unusual but as the sales coach and consultant it’s rare that I use a tie these days in my sales training. And did you know what I don’t miss them a bit!

It’s incredible how time marches on so quickly that the book I have look over ten years ago has already been out-of-date. . I refuse to give the name of the book because for one it wouldn’t be right and secondly it was one of the best selling book in the ’90s.Some of the tips that were given with regard to dressing for success were:

 ‘Men’s suits really should be solid gray or blue, pinstripe or chalk stripe or modest gray plaid. Wool or perhaps polyester that appears similar to wool, is actually preferred. The richer the suit, the greater the influence it holds, while black is funeral. Men’s shirts and neckties are necessary. In general, tops need to be white and even lighter blue and even have modest stripes………The ages of the salesperson as well as the potential customer they are dealing with might alter the selected garment. For sales person, considerably younger than his customer, significantly patrons over the age forty eight, it is prudent that the salesman take up the high authority pattern of your dark suit plus a white-colored shirt.’




What detailed and distinct recommendations. What will happen to consumers along the age group of 48? Could there be some common  ‘experienced consumer menopause’ cycle which usually takes over? Do you think that maybe true in today’s progressive world of business?


If you ask me I don’t however I’d personally want to hear your notions. If you ask me I feel you must dress suitably for the circumstances. And if you are at a business situation you should take the time to find out the perspective of the people as well as business you are going to come across.
Planning in this way is still really quite typical.  I was at an affair fairly recently and chatting away to a person who said:

“This function appears to be better than the previous one I attended in London. It turned out full of scruffy gits, who actually couldn’t get dressed properly and not one of them is sporting a suit!”

Beware of taking a short sighted disposition such as this in todays contemporary business industry. An array of wealthier, powerful, forward thinking entrepreneurs I do know will never think of putting on a tie, never mind  a suit. Some you wouldn’t step out of their flip-flops!  Nevertheless, if you’ve been reselling to this person (he was obviously a Sales Director) you’d probably never get anywhere with out using suit as a minimum. It’s not really appropriate mainly because most of us want to think that people are evaluated on the true worth we bring instead of looks, however it still happens.

My own personal philosophy was significantly shaped in my teens in particular one occasion when I went to get a vehicle. When I was 19, I was blessed to be in a position to go and buy a new Volkswagen Golf through the family business. Despite the fact that I was technically a college student at that time it was to be a ‘company car’. The trouble was I dressed like a college student. And not a good one as well!


I recall walking through a few showrooms where the sales staff simply just ignored me as if I’m not even there. Indeed, I appeared scruffy but I as good as had a check of £15,000 inside my safety pocket to shell out.  I never really spotted anyone to take an interest in me and had to push myself on a salesperson when I got fed up of looking around garages. I most certainly will always remember that lesson.


Be cautious who you judge!

You shouldn’t need presentations skills training to tell you this!. For anyone who is in sales then simply dress correctly. If in doubt you can’t make a mistake with dressing up well or one way of putting it is to dress precisely how the people who advise your potential client dress i.e their bank executive and accountant.


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