Important Directories for SEO

Most professional and boutique SEO services out there include manual directory submissions as part of the overall synergistic link building methodology for websites looking to attain first page positions in the search engines. For a brand new website, directory distribution can be great for starting the proverbial ball rolling and gaining a few much needed backlinks.

Unfortunately the truth is that in ultra competitive niches, such as finance and pharmaceutical industries, these SEO companies will insist on directory submissions and think they can improve the ranking of your online business. This is not the case as the weighting (or Authority) that search engines like Google gives these directories is generally quite low, however there are two authority directories that have stood the test of time and that search engines such as Google place a lot of importance on, and they are DMOZ and Yahoo Directories.

DMOZ is the original directory that is contributed to by real humans and includes the largest database of website listings on the Internet. Although the acceptance part can take weeks and even months, a link in DMOZ is weighed upon heavily. Yahoo directory is the second directory, although expensive with a annual fee. The majority of of the businesses in the first page of Google have a Yahoo placement, so that should give you an idea about the impact of this directory submission!

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